Arisbe Castellanos grew her small catering and cooking class business into a full-fledged line of salsas and chips thanks to a rebrand and a push to land retailers.

Keys to Success: Rebranding and Collaboration “I knew if I really wanted to grow my business, and not just treat it like a hobby, I really needed to make big changes.”– Arisbe Castellanos, Mi Cocina The businessFounded in 2015 and based in Cornwall, Ontario, Mi Cocina makes traditional, handcrafted Mexican salsa and tortilla chips. The challengeWhen the pandemic shut down farmers’ markets, Arisbe’s lost her primary outlet for sales. The pivotWithout a means to keep her business afloat, Arisbe launched an online store and local delivery service. She also pushed to get on more retailer shelves and initiated a gift basket series with other local food and drink producers. The resultMi Cocina gained an online presence, established new partnerships, and increased her number of retail outlets from 3 to 15. For more on Mi Cocina's story and to watch the complete video visit https://cornwallchamber.com/pivot-points/episode-2-seeing-collaboration-as-the-key/Mi CocinaCornwall and The Counties Community Futures Development Corporation